The Intermarche Coin - A new currency to feed the streets

Projeto

Homeless people beg for money every day on the streets. But always without success. People don't give money to homeless people because historically that money has been spent on alcohol and drugs, not food. The Intermarché Coin - a currency that can only be exchanged for food in Intermarché supermarkets.

Board do Projeto

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Equipa

• CS

  Cláudio Soares(Líder)

  Copywriter · VML

• CA

  Catarina Araújo

  Art Director · VML

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