The Compliments Bar

Yorn

Submetido

Projeto

The Pub that fights toxic masculinity: because of social and gender pressures, most men don't feel comfortable talking about their feelings. Because of this, men often repress their feelings towards each other, which can lead to a fragilization of their emotional management and mental health. Yorn wants to help fight this harmful trait. To do this, the brand presents The Compliments Bar: a bar where consumption is paid only in praise and verbal appreciation. Male visitors are challenged to pay for their drinks by calling friends or family and letting them know how much they value their friendship.