The Cellulite Collection

Calzedonia

Submetido

Projeto

The first swimsuit inspired by real women: even though 9 out of every 10 women have cellulite, almost 60% feel judged for having this natural physical trait. Summer is a time when body image takes an even heavier role, as women feel especially vulnerable by exposing more of their bodies - and cellulite is one of the biggest struggles. With this issue in mind, Calzedonia launched the Cellulite Collection: a swimsuit line secretly inspired by the pattern of cellulite. Sponsored by a group of relevant female celebrities (such as Aubrey Plaza, Doja Cat and Zoe Saldana), the line's inspiration will later be revealed and disclose to buyers all over the world that they having 'wearing' this physical trait without even noticing it! With this line, Calzedonia wants women to feel that having cellulite is natural - as natural as enjoying summer in your new bikini.