The Bottle Pass

Coca-Cola

Shortlisted

Projeto

Gaming is great. But it can keep players indoors for hours. And with features like the battle pass who reward you by playing as much as possible, it’s even harder to get them out. How can Coca-Cola inspire gamers to step outside and take a break, without sacrificing the thrill of gaming? If the Battle Pass rewards players with in-game prizes for how much they play, we’ll turn the Battle Pass on its head and create the Coca-Cola Bottle Pass, the first battle pass that rewards your gaming time prizes in real life.