Read Between The Lines

Fnac Darty

Submetido

Projeto

Our plan is to inspire the Portuguese to fill their "free time" on public transportation with reading, using an offer they can't turn down: a free ride. During April, the month dedicated to promoting reading, we're rolling out a partnership between FNAC and Carris: all books from the Portuguese National Reading Plan come with a sticker (NFC chip) that doubles as a transit pass. Now, people will carry their chosen book along wherever they go, boosting their own reading habits and spreading the word about these books among fellow commuters. After all, reading takes us places.