Hiding the Closet

IKEA

Shortlisted

Projeto

Due to fear of facing discrimination, many homosexuals feel the need to hide their sexuality. This issue is so widespread that there's a universal phrase for it: "living in the closet". On International LGBTQIA+ Pride Day (June 28), IKEA will be hiding all its closets. Whether in-store, on the website, across social media, or on billboards. For 24 hours, there will be no closets at IKEA, only this message: We've hidden the closets so no one has to hide their sexuality. Happy Pride!