Dona Pureza is now Pura - A rebranding for cleaning equality

Paladin

Submetido

Projeto

Dona Pureza is a vinegared cleaning products brand. The brand’s name and logo are based on traditional Portuguese name – Pureza. It has a smart thought behind the name, where Pureza is both a person name and an adjective about cleaning – pure. What’s not that smart is that the brand assumes a woman’s name for a cleaning product. A total rebranding. Logo and name. Dona Pureza is now Pura